Making a Lead Cold or Dead
What to do with leads that are no longer interested.
Not all your leads will end up joining your school.
There is no difference between a "cold" or "dead" lead, but it does separate them for reporting purposes. A cold lead is someone who is still interested but not right now, they are happy to be contacted again. A dead lead is someone who you know will never be joining. In either case, you are removing them from your active leads list.
Here's how to do it...
- Navigate to the Lead Profile.
- click on the Lead Status.
- Select Dead or Cold.
- Click the Make Dead or Make Cold button.
Note: You can view your list of dead leads at the Dead Leads tab.
Here's how to reactivate a dead or cold lead...
- Navigate to the Lead Profile.
- click on the Lead Status.
- Set to Active.